With the growth of the fashion industry in Rwanda, fashion houses are emerging with new products and stylistics in the capital city of Kigali. UZURI K&Y is one of the vibrant emerging fashion houses which deals in shoe making with a great potential of becoming an international high-end brand. In an interview with IGIHE, UZURI K&Y co-founders Kevine and Ysolde, revealed they are introducing their spring summer collection 2016.
Almost all fashion houses in Rwanda use the Kitenge fabric to make their products. This season, UZURI K&Y brought in a touch of originality by redesigning the traditional Kitenge fabric into a modern, at times futuristic twist. They as well introduced the Kente cloth, a plaited textile imported from Ghana which adds glamour to their brand shoes.
Many people would wonder what is so special about the Kente cloth, “The Kente cloth is a type of silk and cotton fabric made of interwoven cloth strips and is native to the Akan ethnic group of South Ghana. It was a royal and sacred cloth worn only in times of extreme importance and was the cloth of kings” (Achberger). We used the Kente cloth because we just wanted our ladies to feel like queens” said Ysolde in a jovial tone when we asked why they had chosen that specific type of cloth for their new collection.
Apart from that particular textile, UZURI K&Y do all it takes to capture the attention of fashion enthusiasts by using different materials for their products. They mostly use leather imported from Kenya, African prints and different other shoe making materials imported from many corners of the world.
That unmistakably shows that they truly value their customers and that they want to fit their preferences at whatever cost.
To ensure that their clients are satisfied with their services, they use some sort of user generated content strategies mostly on social media (Instagram, Twitter and Facebook) where clients express their opinions on what is being well done and what needs to be changed to their products. They as well provide a 3 months warranty after sale services where they repair your shoes at no cost when the damage wasn’t directly caused by the customer.All that gives a feeling of belonging to the customers and makes them stay true to UZURI K&Y.
Moreover, UZURI K&Y shoes are easy to maintain. During our conversation, the two partners shared with us some tips for a good maintenance of their shoes. All that it requires is brushing tenderly the printed part with some soap or detergents, dry the shoes on the sun but make sure they are not exposed for a very long time as it might damage the fabric and finally avoid dumping the shoes into water.
In an effort to provide quality and trusted products, UZURI K&Y seeks the support of fashion specialists. Now they are working hand in hand with a German expert who has been in the shoe making business for 61 years. Their collection is not anymore limited to sandals, they are varying their products and now they produce casual shoes as well. UZURI K&Y 2017spring summer collection will undeniably be a very modern and edgy assortment.
For further information, feel free to visit UZURI K&Y website at www.uzuriky.com or send a message to firstname.lastname@example.org